Determinants of the value of fishing tourism experience among anglers Online publication date: Wed, 02-Mar-2022
by Raija Komppula; Jarno Suni; Lari Turunen; William C. Gartner; Anssi Vainikka
International Journal of Sport Management and Marketing (IJSMM), Vol. 22, No. 1/2, 2022
Abstract: In this study, we aim to use survey data to define the value of the fishing tourism experience to anglers. Customer value is examined within the framework of Sheth et al. (1991) consumption value theory, complemented by the togetherness value suggested by Komppula and Gartner (2013). Our study, based on 937 responses from Finnish anglers, shows that value expectations differ. Six experience value-based segments within the tourist angler population were identified: service-minded novelty seekers; tranquillity seekers; service-oriented catch keepers; recognition seekers; food anglers; and novelty seeking experts. We propose that the customer value framework by Sheth et al. (1991), complemented by a two-dimensional togetherness dimension (family, friends), is well suited for defining the value of a hobby-related tourist experience. Additionally, three sub-dimensions of epistemic value are distinguished. The study presents numerous managerial implications for fishing tourism service providers.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Sport Management and Marketing (IJSMM):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook