It's getting tight in the Alps - challenges and implications of the e-mountain bike boom for sustainable tourism management Online publication date: Wed, 02-Mar-2022
by Christian Moesch; Samuel Christen; Tim Ströbel
International Journal of Sport Management and Marketing (IJSMM), Vol. 22, No. 1/2, 2022
Abstract: This study analyses the challenges and implications of technological development in mountain-bike sports for Alpine tourism destinations. We investigate the motivations of e-mountain bikers in tourism destinations and derive implications for tourism managers to handle dynamic technological developments in a sustainable manner. A mixed-method design including qualitative in-depth interviews with relevant actors and a quantitative survey with 175 e-mountain bikers was applied. The e-bike boom offers potential and challenges for sustainable tourism management in Alpine destinations. Tourism managers must develop diverse, participatory, and nature-friendly concepts as well as collaborations with nearby destinations and recreational areas to control the flow of tourists within ecologically sensitive areas.
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