Investigating potentially affective factors of online sales: a study on Malaysian business online
by Ahasanul Haque, Javad Sadegzadeh, Ali Khatibi, Shameem Al Mahmud
International Journal of Information Systems and Change Management (IJISCM), Vol. 1, No. 4, 2006

Abstract: Designing an electronic sales strategy depends on identifying consumers online, their motivation for shopping and prospective products that have potentials of online sales. This study examines statistical relationships between the potential of online sales and factors affecting online sales. Much statistical significance makes this study a potential cornerstone for future research.

Online publication date: Sat, 13-Jan-2007

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