The willingness to provide personal information - a potential relationship with the usage of privacy enhancing self-sovereign identity technology
by Matthew Kenneth Hendricks; Benedikt Hirschfelder; Pragasen Pillay
International Journal of Information Privacy, Security and Integrity (IJIPSI), Vol. 5, No. 2, 2021

Abstract: Self-sovereign identity technology, currently in its early stages, may allow consumers to have full control of their consumer data via blockchain. This theoretical paper proposes a conceptual model intended to illuminate the factors that influence a consumer to disclose personal information over the internet. More importantly, this paper proposes a model to understand a proposed connection between this willingness to disclose personal information, and the use of self-sovereign identity technology. This model was tested empirically using an online survey of 347 adult South Africans and utilised partial least squares structural equation modelling. A novel connection between the intention to use self-sovereign identity technology and the willingness to provide personal information was confirmed. Additionally, past experience with a company, reputation of a company, type of personal information requested, benefits, consumer characteristics and control were shown to be significant influencers of the willingness to disclose personal information.

Online publication date: Mon, 17-Jan-2022

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