Digital entrepreneurship intentions: evidence from Kosovo
by Veland Ramadani; Fitore Jashari; Shqipe Gërguri-Rashiti; Ramo Palalić
International Journal of Technology Transfer and Commercialisation (IJTTC), Vol. 18, No. 4, 2021

Abstract: The current trend of new technologies allows us to witness and experience unprecedented growth in digital entrepreneurship. The current state of the art suggests that digital entrepreneurship can be predicted by digital entrepreneurial intentions, in turn driven by attitudes, and understanding the factors impacting decision-making can therefore be very valuable. While most research has been conducted in post-industrial countries, emerging countries have been neglected. Formerly Ottoman and later a laggard constituent of Yugoslavia, Kosovo is now a nation of high-growth and rapid modernisation, and yet little research has focused on such countries. This paper contributes to this gap in term of knowledge, particularly understanding the factors that impact digital intentions and attitudes, as predictors of digital entrepreneurial activity. Findings reveal that, digital entrepreneurship education and interaction with role models positively impact attitudes toward digital entrepreneurship. Implications are discussed with recommendations.

Online publication date: Tue, 11-Jan-2022

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