An empirical study to measure consumer adoption of mobile banking services Online publication date: Wed, 22-Dec-2021
by Mallika Srivastava; Semila Fernandes
International Journal of Public Sector Performance Management (IJPSPM), Vol. 9, No. 1/2, 2022
Abstract: In the highly secured and regulated world of banking and financial services and insurance (BFSI), mobile banking (m-banking) has emerged as an innovative technological advancement. The consumer adoption of m-banking technologies has not been measured comprehensively. Through the current study, the authors have made an attempt to measure the consumer adoption of m-banking in developing economy. To support this research, Everett Rogers theory of 'diffusion of innovation' is adopted as theoretical framework. An exploratory study was administered through a structured questionnaire. Non-probabilistic convenience sampling technique was adopted for the study. Confirmatory factor analysis (CFA) was used to establish the measurement model. Additionally, the study also explores the impact of demographic characteristics like gender, age, income, marital status, duration of using smartphones and duration of using internet banking on consumer adoption towards m-banking services using ANOVA.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Public Sector Performance Management (IJPSPM):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook