A framework for enhancing the fresh food retail supply chain performance: evidence from India
by Rose Antony; Vivekanand B. Khanapuri; Karuna Jain
International Journal of Services and Operations Management (IJSOM), Vol. 40, No. 3, 2021

Abstract: The paper identifies the improvement initiatives for enhancing the fresh food retail supply chain performance w.r.t. time, cost, quality, customer service and profitability. To identify the critical initiatives, a thorough analysis of the literature followed by validation in two fresh food retail supply chains were carried using a case-based approach. Data were collected by conducting the semi-structured interviews among the senior executive selected using snowball sampling technique and responses were analysed using manual coding followed by validating through a text mining software. The software identified the probable relationships amongst the initiatives and with the performance measures. It also clustered the initiatives and identified their strength of relationships. Cross-case syntheses of two 'farm to fork' models were facilitated in developing the research propositions. The study presents a comprehensive framework of initiatives comprising of supplier and customer related initiatives along with a unique and prominent initiative in food, i.e., product and process initiatives.

Online publication date: Tue, 21-Dec-2021

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