IBB model for barcode printers market in India: purchase manager's perspective Online publication date: Mon, 20-Dec-2021
by Vinoth Muthulingam; K. Sanathana Lakshmi
International Journal of Business Excellence (IJBEX), Vol. 25, No. 4, 2021
Abstract: Over the past few decades, the growth of printing market, especially barcode printing has been growing at a rapid rate due to the ever-growing demand. The booming retail sector and the rise in the demand for the point of sales are two factors which drive the barcode printer market. The buying behaviour theory in the barcode printing industry is investigated in detail by conducting questionnaire and performing analysis. The questionnaire is prepared by categorically classifying the factors into four parts. The first part covers the profiles of respondents whereas the second part related to industrial buying behaviour. The third part covers the brand loyalty and determinants. The final part includes the level of switching intentions. The pilot study was carried out among 40 purchase managers at Chennai. The questionnaire was sent through parts to all the sampled units. Hence, the responded samples included for the final study came to 396.
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