How is digitalisation changing the business model of FinTech companies? The case study of an Italian non-bank financial institution
by Chiara Torriero; Raffaella Montera; Nicola Cucari
International Journal of Quality and Innovation (IJQI), Vol. 6, No. 1, 2022

Abstract: Although digital transformation in the financial industry is gaining momentum in recent years, the literature exploring FinTech business models is still scant. We fill this gap by analysing, through a case study, the business model of a big bang disruptor. Specifically, we select the case of Alpha that is considered one of the most important players in the provision of digital lending services in Europe. We use a business model canvas, deemed as the most suitable analytical framework to this end. We find that, in the FinTech industry, the business model of a big bang disruptor is customer-oriented and its services are provided through a digital platform, in order to ensure a better user experience. Additionally, a big bang disruptor leverages partnerships with different actors to co-create value. Finally, we claim that the business model of a big bang disruptor is characterised by agility, flexibility and adaptability. We contend that these features are crucial to remain competitive in an ever-changing environment.

Online publication date: Tue, 30-Nov-2021

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