The impact of horizontal revolution on small and medium size enterprises owned by women: the context of the UAE
by Samia Kargwell
International Journal of Entrepreneurship and Small Business (IJESB), Vol. 44, No. 3, 2021

Abstract: In the forthcoming few years, the UAE would expect to experience a growth in the number of female entrepreneurs. There is stable increase rate of women business owners according to Global Entrepreneurship Monitor (GEM). Therefore, the way businesses communicate with customers has changed drastically and become horizontal communication with consumers. A self-completion questionnaires were distributed to 150 female entrepreneurs and sophisticated SPSS was use to analyse the data. The implications will be useful for decision makers to provide facilities to increase the number of women entrepreneurs to escalate their contribution to the economy of the UAE.

Online publication date: Tue, 30-Nov-2021

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