Reinforcement contingencies of innovative behaviour: antecedent and consequent factors
by Alipio Veiga Neto; Rodrigo De Siqueira Christo; Antonio Jorge Fernandes; Cristine Hermann Nodari
International Journal of Entrepreneurship and Innovation Management (IJEIM), Vol. 25, No. 4/5, 2021

Abstract: This study aimed at investigating the antecedent stimuli and consequent support that produce innovative behaviour. Based on Foxall (2009), this study proposes a model to analyse the contingencies of innovative behaviour (CIB), tested using multivariate data analysis through exploratory research. We identified 38 variables that encourage subjects to innovate and which may foster an avoidance of innovation. By using a sample of 224 entrepreneurs, business owners or company managers throughout Brazil, we find 'social interaction and learning' as the main factor encouraging innovative behaviour and, as a conclusion, innovative behaviour occurs in organisations, regardless of the difficulties or barriers that may minimise the occurrence of innovative practices.

Online publication date: Mon, 29-Nov-2021

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