Assessing strategic knowledge assets in e-business Online publication date: Sun, 13-Jul-2003
by Bernard Marr, Giovanni Schiuma, Andy Neely
International Journal of Business Performance Management (IJBPM), Vol. 4, No. 2/3/4, 2002
Abstract: Capabilities and their underlying knowledge assets represent a major competitive resource for knowledge-intensive organisations such as e-businesses. The research presented in this paper utilises a series of case studies to identify the key knowledge assets for e-businesses. The paper suggests the Knowledge Assets Map as a framework to identify and manage key capabilities and key assets in today¡¦s economy. The Knowledge Asset Map identifies the following six areas as critical stakeholder relationships, human resources, physical infrastructure, culture, practices and routines, and intellectual property. Furthermore, the paper provides managerial guidelines to design knowledge assets metrics.
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