Application of structural modelling to measure the impact of quality on growth factors: case of the young industrial enterprises installed in the Northwest of Morocco
by Mohammed Hadini; Mohamed Ben Ali; Said Rifai; Said Barrijal
International Journal of Business Intelligence and Data Mining (IJBIDM), Vol. 19, No. 4, 2021

Abstract: This study aims to provide a conceptual model measuring the impact of quality practices on the growth factors of young industrial enterprises located in northwestern Morocco and to see how quality can stimulate and improve growth factors to this kind of enterprises. Using the PLS-path modelling approach and 220 questionnaires, we concluded that in general the quality practices concerning 'leadership' and 'process management' have a positive impact on the growth factors of this type of enterprises: 'strong to medium' importance of effects. In contrast, the quality practices concerning 'human resources', 'strategy and planning' and 'partnerships and resources' weakly influenced the factors of growth of this type of enterprises. On the basis of our study, the young industrial enterprises should seek to constantly improve the quality practices that have a weak impact on growth factors in order to enhance their growth factors and therefore to strengthen their competitiveness and ensure their sustainability.

Online publication date: Fri, 12-Nov-2021

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