Rethinking business revenue models in the age of digitalisation
by Shruti Yadav
International Journal of Technology Transfer and Commercialisation (IJTTC), Vol. 18, No. 3, 2021

Abstract: In the age of digital transformation, innovation is at its peak. Industries are shifting their ways and workings in accordance to adapt to this flow and gain market share by fully utilising their core competencies. Engagement in continuous redesigning is required for both technology and business artefacts for the organisations who want to improve and build their digital abilities (Westerman et al., 2014). This paper aims to explore the transformation of business models (revenue models) due to digitalisation. It includes the impact of digital disruption and its scale of disruption on the industry, its reach, and richness of experience. We developed an integrated framework by a combination of RPV framework, strategy diamond and business model canvas to study the impact of digitalisation on the revenue streams. The Indian market is experiencing changes in different forms and intensities, be it a regulatory framework or the work culture. This paper further includes case analysis of the impact of digitalisation on different industries including e-commerce, retail and banking. Further benefits of the research include the application of the integrated framework to study the shift in revenue due to any major amendment or invention in the industry as pre- and post-effects.

Online publication date: Tue, 09-Nov-2021

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