Factors influencing adoption intention of Indian consumers for mobile payment services
by Khushbu Madan; Rajan Yadav
International Journal of Technology Transfer and Commercialisation (IJTTC), Vol. 18, No. 3, 2021

Abstract: The objective of this paper is to identify important factors and analyse their effect on the consumers' intention to adopt mobile payment services in the context of a developing country such as India. For the purpose of this study, 208 mobile phone users were surveyed, and a framework consisting of eight independent and one dependent factor was proposed. The data collected were analysed using binary logistics regression technique in IBM SPSS. The independent factors were able to explain a 55.3% variation in the adoption intention of the respondents. All proposed factors were found to be significantly affecting the adoption of mobile payment services except for effort expectancy, price value and perceived regulatory support. The findings of this paper are useful for the value-chain partners in the mobile payment domain such as smart-phones manufacturers, service providers, mobile app writers and institutions involved in facilitation and regulation of such services for developing a suitable strategic framework to encourage its adoption.

Online publication date: Tue, 09-Nov-2021

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