Internet transactions: perceptions of personal risk Online publication date: Thu, 28-Dec-2006
by Jollean K. Sinclaire, Ronald B. Wilkes, Judith C. Simon
International Journal of Networking and Virtual Organisations (IJNVO), Vol. 3, No. 4, 2006
Abstract: User perception of the risk associated with giving information to online companies is examined, as well as user concerns with personal privacy and beliefs that using the internet can result in personal privacy problems. A research model was proposed by integrating constructs from previous research, and a survey was conducted to examine one construct: user perception of the internet or the degree to which individuals discriminate between online versus traditional companies. Overwhelmingly, respondents reported feeling more at risk and less safe when giving information to firms that conduct business only online than when giving information to firms that conduct business only in the traditional face-to-face manner in an office or store. Additionally, 65% of those surveyed believe that using the internet can result in personal privacy problems. This paper suggests that positive merchant/web attributes are necessary but insufficient to provide the assurance of transaction safety that web users require.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Networking and Virtual Organisations (IJNVO):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook