Measuring mobile banking customers' channel attribute preferences in service consumption
by Tommi Laukkanen
International Journal of Mobile Communications (IJMC), Vol. 5, No. 2, 2007

Abstract: The purpose of the paper was to measure mobile banking customers' channel attribute preferences in two different banking services, namely request for account balance service and bill paying. An Internet survey was implemented and conjoint analysis was used. In addition, the respondents were clustered into homogenous segments on the basis of their channel attribute preferences. The findings indicate slight differences between the services in respondents' channel attribute preferences while individual respondents' preferences vary widely. The results provide important information for service providers' marketing campaigns and communication activities and device manufacturers' aims to develop different kinds of devices for different market segments.

Online publication date: Sun, 24-Dec-2006

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Mobile Communications (IJMC):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com