The value of personal learning environments in teaching: a case study in a social media marketing course Online publication date: Tue, 05-Oct-2021
by Kuan-Pin Chiang; Henry Greene
International Journal of Teaching and Case Studies (IJTCS), Vol. 12, No. 3, 2021
Abstract: The purpose of this study is to explore student reactions and opinions on the use of a personal learning environment (PLE) in a social media marketing course. Utilising multiple social media platforms, the course integrates formal and informal learning to foster self-regulated learning. The benefit of incorporating a PLE into a college course is to not only deliver relevant knowledge, but also to develop responsibility and skill in self-learning. Our findings suggest that students prefer teaching and learning activities that focus on individual development of knowledge. Also, students enjoy a learning experience that incorporates social media activities. They favoured group projects; felt that group projects contributed more to personal learning than individual assignments. Furthermore, students appreciate a class pedagogy that requires personal organisation of the learning environment where they can reinforce their understanding and skills of social media content utilising current technology.
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