Bia Brazil or International Bia Brazil Online publication date: Tue, 05-Oct-2021
by Gisele Hidalgo; Iva Maria Beleti Cardinal; Jefferson Marlon Monticelli; Renata Bernardon
International Journal of Teaching and Case Studies (IJTCS), Vol. 12, No. 3, 2021
Abstract: This teaching case aims to analyse the impact of dynamic managerial capabilities and their relationship with the entrepreneurial orientation in the internationalisation process of a small family business. In 2018, a fire broke out at the factory, which implied limited (financial, human, production, logistics, and marketing) resources of the family business. It is highlighted the need to focus on the domestic market (with many potential customers and easier to sell) or to continue in the international market (more attractive due to the favourable exchange rate). Micro and small businesses can be successful by exploiting these dynamic managerial capabilities, especially those of their founders and main managers; and can put into practice the main elements of the dimensions of the entrepreneurial orientation to promote the expansion in the domestic market or the internationalisation in different markets.
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