Understanding rule breaking: antecedents and consequences for better strategies
by Ekta Duggal; Harsh V. Verma
International Journal of Indian Culture and Business Management (IJICBM), Vol. 24, No. 1, 2021

Abstract: India is one of the most over regulated countries but is also highly uncompliant. The pervasiveness of this phenomenon makes it appear a dominant normative way of conduct. This study sought to uncover deeper meanings that transgressions hold for the violator. The contextualisation for this purpose takes this behaviour as bearing an imprint of psycho-social-cultural and historical underpinnings. The study adopted a qualitative inductive approach and data were collected by depth probes. The transcripts were analysed using interpretive method. Rule breaking is caused by social, individual, cultural and institutional factors and it is instrumental in delivering consequences at the personal and social level which renders it desirable. The implication of this study is that a pure legalistic approach to curbing violations without altering the meaning held subjectively in the mind is ineffective.

Online publication date: Mon, 04-Oct-2021

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