Strategic capabilities and competitive strategies: the moderating role of exporting
by Asma Zgarni; Lamia Gharbi
International Journal of Business Innovation and Research (IJBIR), Vol. 26, No. 1, 2021

Abstract: This article aims to discern the moderating role of the activity regime (exporter or not) on the relationship between strategic capabilities and competitive strategies. Referring to the resource-based approach, we examine, through a score, the simultaneous effect of five groups of strategic capabilities; including managerial, technological, marketing, information technology, and market linkages; on competitive strategies. Using a quantitative hypothetic deductive approach, and among the structural equations method, the study confirms the moderating role of the activity regime on the relationship between strategic capabilities and competitive strategies in a sample of Tunisian manufacturing companies. Nevertheless, this moderating effect has just reversed the sense of the positive relationship between strategic capabilities and competitive strategies.

Online publication date: Thu, 23-Sep-2021

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