The interplay between empathy, learning, and opportunity in the process of entrepreneurial value co-creation
by Amir Emami; Peter G. Klein; Veland Ramadani; Robert D. Hisrich
European J. of International Management (EJIM), Vol. 16, No. 3, 2021

Abstract: This study investigates value co-creation in entrepreneurship: it focuses practically on the process through which the entrepreneur's new value proposition meets the customer's problem and pain. It argues that successful entrepreneurs tend to be more empathic than unsuccessful entrepreneurs. Entrepreneurs who offer their new values through an empathic relationship tend to learn vital market knowledge that shapes a shared mental model between themselves and the consumer that increases the likelihood of value co-creation. The performance of this relationship improves when there is a match between the entrepreneurs' learning approach and her initial perception of the opportunity pursued. Matching between learning skills and empathy also enhances the empathy capacity of the entrepreneur. Both matching mechanisms are important for value co-creation.

Online publication date: Mon, 13-Sep-2021

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