The impact of customer behaviour on travel intention abroad after a pandemic
by Febriana R. Kusumawati; Ehsan Ferdous; Bahruz Bayramov
International Journal of Tourism Policy (IJTP), Vol. 11, No. 2, 2021

Abstract: Among industries around the world that has been affected by the global pandemic Covid-19, the tourism industry is hit the hardest. Compared to other industries, the effect of travel restrictions specifically in the department of international tourism leaves the industry vulnerable with a noticeable decline in international tourist arrivals. This situation affects consumer behaviour in terms of travel intentions after the pandemic. The aim of this study is to determine the relationship between consumer behaviour and the impact of post-pandemic travel intentions. Based on an online survey with potential travellers from six continents, a total of 350 respondents were analysed using structural equation modelling (SEM) through a nonprobability and convenience-sampling approach. The result suggested that general impact, attitude and preference have a significant impact on travel intention, with hygiene and safety having the most influence on post-pandemic travel intention. The outcome of this study will therefore contribute to the decision-making process of managers involved in the tourism business. Therefore, they can manage their business in the best possible way in order to accommodate the post-pandemic situation.

Online publication date: Wed, 01-Sep-2021

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Tourism Policy (IJTP):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com