The connection between social media attachment, tourist flows and overtourism
by Qingfeng Song; Alaa Nimer Abukhalifeh
International Journal of Tourism Policy (IJTP), Vol. 11, No. 2, 2021

Abstract: Tourists' behaviour is increasingly influenced by social media, which plays a crucial role in the emergence of over-tourism. However, there is a dearth of literature addressing the relationship between social media attachment and overtourism. This study uses attachment theory to examine this relationship in the context of Hangzhou, China. The theoretical model explains how social media attachment in tourism shapes the flow of tourists and leads to overtourism. This structural model is tested utilising structural equation modelling. The results show that social media attachment significantly contributes to overtourism.

Online publication date: Wed, 01-Sep-2021

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Tourism Policy (IJTP):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com