Analysing the factors that affect the adoption of payments bank services in India: an analytic hierarchy process approach
by Kriti Priya Gupta; Rishi Manrai; Utkarsh Goel
International Journal of Business Information Systems (IJBIS), Vol. 37, No. 4, 2021

Abstract: Mobile financial services (MFS) provide added convenience to existing bank customers in developed markets, and act as a vehicle to achieve financial inclusion in developing countries. The Government of India launched a new MFS, i.e., payments banks (PB) with an objective of increasing the penetration level of banking services in the country. The purpose of the current study is to identify the most significant factors which influence the Indian customers to adopt PBS. The paper by carrying out literature review first identifies the factors which effect the customers' adoption of PBS and then using analytic hierarchy process (AHP) tries to prioritise them based on their relative importance. AHP was applied on the data and the results obtained reveal that 'perceived benefits' are of utmost importance for the adoption of payments banks services. Moreover, 'monetary benefits', 'time saving', 'trust in service provider', and 'financial risk', are the topmost four sub-factors for the enabling effective adoption of PBS.

Online publication date: Wed, 11-Aug-2021

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Information Systems (IJBIS):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com