Web ranking performance perspectives of Malaysian higher education institutions' stakeholders
by Alexander Ugochukwu Ubaka; Baharudin Kadir; Ibrahim Kamal Abdul Rahman; Ilham Sentosa
International Journal of Knowledge and Learning (IJKL), Vol. 14, No. 3, 2021

Abstract: The need to analyse the scope and variety of HEIs' digital footprints became clearer with the introduction of web ranking initiative. Our previous study highlighted the need for HEIs to assess their past web ranking performances to ensure the promotion of the already acknowledged academic mission (teaching, research, and transfer). Having observed significant variations in the web ranking performance of Malaysian HEIs (especially those whose performance is expected to be at par with other high performing institutes), and most web ranking studies highlighting the need for scholars to have significant web presence, the present study was conducted to explore the views of Malaysian HEIs' academics on web ranking. Interviews and surveys were used for data collection from purposively and randomly selected academics. The findings of the current study suggests: 1) the need to communicate and getting the buy-in on the importance of web ranking performance; 2) the need to develop appropriate policies and infrastructure; 3) the need to take strategic view of web ranking performance as a long-term promotional tool.

Online publication date: Thu, 05-Aug-2021

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Knowledge and Learning (IJKL):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com