Predicting the diffusion of NFC-enabled smartphone payment in Malaysia
by Yong Wai Juen; Dhaarshini Balachandran
International Journal of Modelling in Operations Management (IJMOM), Vol. 8, No. 3, 2021

Abstract: The NFC-enabled smartphone payment is an innovative mobile payment method that derived as a result of constant development in the mobile technologies. The prime purpose of this study is to address the diffusion of this innovative payment system among consumers in Malaysia. To attain this, a modified technology acceptance model and diffusion of innovation theory is used. The consumers' ideas to adopt this innovative payment system were examined from the angle of perceived usefulness, perceived ease of use, compatibility, trialibility and observability. This study contributes in both practical and theoretical aspect. This study has identified that the perceived usefulness, perceived ease of use and compatibility are the only significant predictors of this study. The perceived usefulness and perceived ease of use influences the intention to adopt directly, while the compatibility influences indirectly.

Online publication date: Mon, 02-Aug-2021

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