Factors affecting market adoption toward futures derivatives in Vietnam
by Phan Tran Trung Dzung; Nguyen Thi Ha Thanh; To Phuong Anh
International Journal of Business and Emerging Markets (IJBEM), Vol. 13, No. 3, 2021

Abstract: Customers' behavioural intention research frameworks are widely employed to predict adoption toward a new product. To understand the behavioural intentions related to investment and derivatives markets, the purpose of this study is to adapt the TPB model to investigate factors affecting market adoption towards futures products, which is a newly established derivatives market in Vietnam, using cross-disciplinary approach. Using primary data collected from 142 investors in Hanoi, statistical tests results indicated that TPB indicators such as attitudes, subjective norms, perceived behavioural control, and experience were significant predictors of investment intentions. The findings are consistent with prior research works and provide evidence of experience as further supporting the theory of planned behaviour on evaluating market adoption.

Online publication date: Wed, 28-Jul-2021

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business and Emerging Markets (IJBEM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com