The use of social media in healthcare: knowledge transfer in the Cyprus healthcare system
by Marcos Komodromos; Nicholas Nicoli; Charalambos Papacharalambous
International Journal of Technology Enhanced Learning (IJTEL), Vol. 13, No. 3, 2021

Abstract: Social media is considered one of the most popular channels used by healthcare practitioners to communicate with their publics, transfer their knowledge and promote health. The purpose of this paper is to investigate the benefits of the use of social media in healthcare to enhance knowledge in the Cyprus' healthcare system. This qualitative study elaborates the orientation of physical experts about social media and knowledge exchange in the workplace. The face-to-face interview approach was used to investigate the exposition with the help of 184 non-directive and semi-structured interviews from the physical experts in Cyprus, using convenience sampling and thematic analysis was done using NVivo-11 plus. The results end up with three major themes. The social media applications extend communication and relationship between employees. These social media applications are equally beneficial for acquiring existing and new knowledge transfer. Social media applications advance knowledge exchange by promoting knowledge sharing and transfer.

Online publication date: Tue, 06-Jul-2021

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Technology Enhanced Learning (IJTEL):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com