What do university students expect from retail stores? A comparative study of male and female students in Varanasi
by D.B. Singh
International Journal of Indian Culture and Business Management (IJICBM), Vol. 23, No. 2, 2021

Abstract: The globalisation and opening up of economy has created many avenues and opportunities for the Indian industry. The retail sector is not an exception to it. The organised retail sector, however, witnessed high growth rate in the past decade. It would be of great interest to find out the reasons for such a growth and also the reasons for customers interest in visiting the retail stores. This study has been conducted to examine the reasons behind the customers' visit to retails store especially in the age group of 20-25 years. This age group has been purposefully taken as it forms the big chunk of population. As per a report published by Indian government more than 50% of people in India are below 25 years. The responses from males and females have been collected separately and analysed for final conclusion.

Online publication date: Mon, 05-Jul-2021

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