Risk perception on adoption intention of digital economy: an integration of perceived risk theory with TAM model
by A.R. Shanmuga Priya; P. Poonguzhali; R. Krishnaraj; V. Suresh
International Journal of Business Excellence (IJBEX), Vol. 24, No. 3, 2021

Abstract: Since the global economy is tuning their way towards digital economy, the cashless transactions has bubbled a giant threat with the people in adopting full fledged online transactions and a biased perception exist in the transmission of cashless economy. This article explores a combined model of TAM, perceived risk theory and perceived benefit, the theories hugely used in the research works of technology adoption. The model was analysed using PLS-SEM and the respondents were general public with different demographic category who provided the data. The results of the study show that perceived risk, perceived benefit, perceived ease of use and perceived use influence the intention of individuals to commit digital economy. The attitude of the individuals towards digital economy is also found to be influenced by perceived risk, perceived benefit, perceived ease of use and perceived use.

Online publication date: Fri, 25-Jun-2021

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Excellence (IJBEX):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?


Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com