Case study of a successful entrepreneur in the hotel industry in Ghana: lessons for African businesses
by Ben Q. Honyenuga
International Journal of Business and Globalisation (IJBG), Vol. 28, No. 3, 2021

Abstract: This paper presents a case study of a successful entrepreneur in the hotel industry in Ghana. The purpose is to document the opportunities and challenges as well as to celebrate the successes associated with indigenous African businesses and entrepreneurship. This is a case study research and due to the nature of the study a qualitative inductive approach was adopted and data was collected using key informant interviews coupled with participant and non-participant observations. The contribution of this paper lies in the lessons that could be drawn by current and future entrepreneurs and provides opportunity for future research on African businesses and entrepreneurship.

Online publication date: Thu, 10-Jun-2021

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