Data driven pricing strategies for hotels during the COVID-19 pandemic
by Girish K. Nair
International Journal of Revenue Management (IJRM), Vol. 12, No. 1/2, 2021

Abstract: Pandemics such as COVID-19 can challenge many of the very well-established strategies of revenue management. The purpose of this paper is to subject the four widely used strategies of revenue management in the hotel industry into an empirical analysis for their suitability at the time of crisis. The data driven approach to modelling has been adopted in this research based on the real-life data obtained from the property management system of nine of the 5-star hotels in Qatar. The results indicate that four of these hypotheses are supported. This revelation has been the basis for drawing implications to the finance and marketing managers of hotels to enhance customer satisfaction and maximise hotel revenue during the COVID-19 or any such pandemic. The results are based on real-life data and have the foundation of well-established pricing strategies in use at the hotels.

Online publication date: Wed, 12-May-2021

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Revenue Management (IJRM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com