Constructing influential customer relationships in website innovation: social embeddedness and knowledge management capability considerations
by Ming-Way Lee, Chin-Yu Tsai
International Journal of Innovation and Learning (IJIL), Vol. 4, No. 1, 2007

Abstract: This study examines how most customer relationships affect knowledge management and innovation performance in the context of internet marketing in Taiwan. This investigation assumes that the website is a centre of information flow and that visiting customers are network members. And also uses the concept of 'social embeddedness' frequently used in network study and discusses the effects of structure and relationship on innovation performance. Empirical findings from a sample of 212 websites support this view. The analytical results show that a website with abundant social embeddedness will have higher knowledge management capability and innovation performance than a website that lacks social embeddedness. Furthermore, if a network structure has higher centrality, equivalence and density, it will successfully transfer more customer knowledge. Such a website can provide collaborative learning and more creative information and service, meet customer needs and satisfy customers.

Online publication date: Thu, 30-Nov-2006

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Innovation and Learning (IJIL):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?


Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com