The country image effects on the milk powder market of southern region in Sri Lanka
by M.J.F. Fazeela Ahsan, P.A.P. Samantha Kumara, Siriyama Kanthi Herath
International Journal of Management and Enterprise Development (IJMED), Vol. 4, No. 1, 2007

Abstract: This study examines the differences among the perceptions of country image effects on the milk powder market for urban and rural consumers in the southern region of Sri Lanka. The Sri Lankan milk powder market consists of local brands and foreign brands. The choice of one of the brands has been characterised by quality attributes of each. The sample consists of 268 respondents. A personal interview method is used to collect primary data with the help of a structured questionnaire developed and based on the Semantic Differential method. The findings of the study provide significant implications on the role of country image in evaluating product.

Online publication date: Thu, 30-Nov-2006

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