'Grab, ride and go': an investigation into the use of ride-hailing services in a developing economy
by Cheng-Leng Choong; Yen-Nee Goh
International Journal of Mobile Communications (IJMC), Vol. 19, No. 3, 2021

Abstract: The purpose of this study is to investigate the factors that influence the intention to use ride-hailing applications in Malaysia. We use a research model that integrates the technology acceptance model (TAM) and the theory of planned behaviour (TPB), which includes perceived risk constructs. Data were collected via a survey of 392 smartphone users in Malaysia. Our findings reveal that perceived ease of use, attitude towards ride-hailing applications, subjective norms and perceived behavioural control are significant predictors of the intention to use ride-hailing applications. The integration of TAM and TPB provides good explanatory power for the intention to use ride-hailing applications. Theoretical and practical implications are discussed.

Online publication date: Fri, 16-Apr-2021

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Mobile Communications (IJMC):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com