B2C e-commerce: the Italian market
by Umberto Bertele, Raffaello Balocco, Isabella Gandini, Andrea Rangone
International Journal of Business Performance Management (IJBPM), Vol. 4, No. 2/3/4, 2002

Abstract: This article deals with the Italian B2C e-commerce market and serves two purposes. Firstly, the evolution of the business is described by reference to the principal results of a study carried out by an observatory of B2C electronic commerce in Italy promoted by the Associazione Impresa Politecnico, Idc Italia and The Boston Consulting Group [1]. Secondly, the main business models currently found in Italy are analysed with the help of some important cases.

Online publication date: Sun, 13-Jul-2003

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