A size and impact analysis of digital footprints
by Chia-Chi Teng; Whitney Maxwell
International Journal of Business and Systems Research (IJBSR), Vol. 15, No. 2, 2021

Abstract: Personal information accessible online can be known as a digital footprint. While most of us have a digital footprint in today's technological society, few if any, know what it encapsulates or how to manage it. Technology and personal information are becoming more intertwined as we become more dependent on technology with everyday activities. In addition to basic information such as names, addresses, and phone numbers; personal information also includes one's demographic, interests and shopping history which is used by businesses to track consumers spending and even predict future purchases. With such wide variety of personal information being captured and exposed online, not all are equally valuable or personally unique. This study proposes methods to identify the content, size and impact of an individual's digital footprint by measuring the discoverability of various types of personal information.

Online publication date: Thu, 04-Mar-2021

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business and Systems Research (IJBSR):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?


Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com