Dual-channel coordination based on different power structure and pricing strategies
by Weihua Liu; Wenfei Wu; Xiaoyu Yan; Wanying Wei; Xinyun Liu
International Journal of Modelling in Operations Management (IJMOM), Vol. 8, No. 2, 2020

Abstract: With the rapid development of e-commerce, retailers have opened up online and offline dual channels for product distribution. This paper considers three pricing scenarios: 1) decentralisation; 2) concentration of power plus unified pricing; 3) concentration of power plus discrimination pricing and mainly obtains the following three conclusions.

Online publication date: Wed, 13-Jan-2021

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