Entrepreneurial growth strategies in Central Asia: a mid-transition typology of 4S
by Gül Berna Özcan
International Journal of Entrepreneurship and Small Business (IJESB), Vol. 42, No. 1/2, 2021

Abstract: With empirical evidence gathered from three Central Asian states, we develop a typology of dynamic strategies by which firms adapt to market conditions. These are characterised by 'sliding' into vertical expansion, 'skipping' from one business into an entirely different one, horizontal expansion by 'scooping' up kindred functions, and 'specialising' to exploit lucrative niches. This we call the 4S typology. The disadvantage of this exuberance is that most entrepreneurs remain in a disjointed state of skipping as they face competition from fellow imitators and absorption from exploiters.

Online publication date: Wed, 06-Jan-2021

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