Comparing customer perceptions of potential autonomous vehicle manufacturers: an analysis of the relationship between corporate reputation and intention to use
by Jan-Gerrit Grotenhermen; Sven-Olaf Gerdt; Gerhard Schewe
International Journal of Automotive Technology and Management (IJATM), Vol. 20, No. 4, 2020

Abstract: The introduction of autonomous vehicles has the potential to change the world of mobility. As they can be understood as 'really new products', customers cannot evaluate their technical characteristics yet. Instead, customers' perceptions of competing companies might be an important determinant of acceptance. Hence, in this study, we examine the role of corporate reputation, precisely character and capability reputation, as well as adverse events to understand what drives customers' intention to use autonomous vehicles beyond traditional technology acceptance factors. We highlight differences between three groups of potential manufacturers. Our results indicate that corporate reputation is an important prerequisite for customers' acceptance. Furthermore, adverse events negatively affect reputation. Regarding the different groups, we find that mobility start-ups benefit from an overall positive evaluation, whereas consumers are less confident towards traditional automotive manufacturers. The study enhances the understanding of customer intentions in automotive management research and expands the literature on corporate reputation.

Online publication date: Wed, 23-Dec-2020

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Automotive Technology and Management (IJATM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com