Effect of strategic orientation on financial inclusion among women owned enterprises in Kenya
by Judith Ndinda Nguli; Daniel Kipkirong Tarus
International Journal of Comparative Management (IJCM), Vol. 3, No. 3, 2020

Abstract: This study evaluates the effect of strategic orientation on financial inclusion. Using data collected from a sample of 634 women-owned small and medium enterprises in Kenya and analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM), the results supported strategic orientation-financial inclusion hypothesis. In particular, the results indicate that entrepreneurs with higher levels of market and technology orientation are more likely to be financially included, while those with higher levels of learning orientation are associated with decreased levels of financial inclusion.

Online publication date: Mon, 30-Nov-2020

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