Social media user self-efficacy moderating hotel satisfaction and posting behaviour
by Bassem E. Maamari; Johnny C. Chaanine
International Journal of Leisure and Tourism Marketing (IJLTM), Vol. 7, No. 1, 2020

Abstract: Social media users today are becoming ever more aggressive in their posting behaviour, pausing as a fourth party assessment agency of many sectors, most importantly hotel services. The moderating effect of the personal competencies of these social media end-users in the relationship between hotel satisfaction and emotional stability on one side and their posting behaviour on the other warrants a closer look. Using standard statistical analysis with SPSS, as well as structured equation modelling through AMOS, the results clearly show that end-user efficacy is playing a role in this respect. The paper's contribution in highlighting an important aspect of today's hotel clientele whose effectiveness in using social media exceeds plays an important role while their personal emotional stability seems to be less effective.

Online publication date: Mon, 30-Nov-2020

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Leisure and Tourism Marketing (IJLTM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com