Internet banking adoption among Generation Y customers: an application of extended TAM
by Korhan Gokmenoglu; Siamand Hesami
International Journal of Services Operations and Informatics (IJSOI), Vol. 10, No. 4, 2020

Abstract: The aim of this study is to examine the factors that affect the intention of Generation Y consumers to adopt internet-banking services in the framework of the basic and extended technology acceptance model (TAM). To this aim, we investigated responses from 270 participants aged 18-35 years old on adopting internet-banking services by using structured equation modelling (SEM). Empirical findings showed Perceived Usefulness (PU) as the strongest determinant of behavioural intention towards internet-banking adoption. The results also revealed that perceived ease of use (PEOU) and Social Influence (PI) have crucial roles in encouraging Generation Y to use internet banking. These findings imply several policy recommendations, which we discussed in detail in the implications and limitations section.

Online publication date: Wed, 18-Nov-2020

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