The role of leadership in developing a strong employer brand
by Sonal Jain
International Journal of Business and Globalisation (IJBG), Vol. 26, No. 3, 2020

Abstract: Organisations today have their task cut out in the form of attracting talented employees, engaging them and retaining them in the process. Through this study, the researcher studied the construct of employer branding and appropriated the various factors which constitute employer branding. Further, the study also made an important contribution by linking the role of leadership in the development of a strong employer brand of an organisation. This research extracted five important factors of employer branding, viz., organisational fit, perceived organisational reputation, leadership and transparency, strong management, and work atmosphere. Each factor contributes immensely to the construct of employer branding and the effective understanding of each one of them can be very useful for an organisation to create an impactful employer brand in the era of start-ups, social media revolution and internet communication.

Online publication date: Tue, 03-Nov-2020

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business and Globalisation (IJBG):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com