Investigating the continuance usage intention of mobile payment: a multi-theoretical perspective Online publication date: Fri, 30-Oct-2020
by Samar Mouakket
International Journal of Mobile Communications (IJMC), Vol. 18, No. 6, 2020
Abstract: Understanding the factors that motivate users to continue using mobile payment (MP) is considered essential to organisations wishing to increase customer retention of this rather new technology. Drawing on the unified theory of acceptance and use of technology (UTAUT) and the innovation diffusion theory (IDT), this research examines the factors affecting MP usage within post-adoption context, which in turn has a link to positive word of mouth towards this technology. A survey is carried out with university students in the United Arab Emirates who have used mobile payment. Structural equation modelling (SEM) is employed to test and analyse both the measurement model and the structural model. We have conducted data analysis with structural equation modelling. The results indicate that all the proposed factors in our model have influenced users' continuance intention to use MP, with the exception of trialability. Also, continuance intention is found to determine positive word of mouth.
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