Networking for global new product innovation
by Edward F. McDonough III, Nicholas Athanassiou, Gloria Barczak
International Journal of Business Innovation and Research (IJBIR), Vol. 1, No. 1/2, 2006

Abstract: The competitive advantage of companies that successfully develop new products globally lies in their ability to effectively manage knowledge across national boundaries. When it comes to global innovation, it is the dynamic creation, accessing and transfer of knowledge – explicit and tacit – that makes the difference between success and failure. Yet, we have a limited understanding of how global firms create, access, and transfer knowledge that is scattered worldwide to innovate in their product development process. Based on the findings from our two year investigation of the global product development effort of an international organisation, we suggest how social networks are used to manage complex interdependencies and create social capital that is leveraged to access knowledge critical to global innovation.

Online publication date: Fri, 13-Oct-2006

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