Optimising creativity management: problems and principles
by Igor N. Dubina
International Journal of Management and Decision Making (IJMDM), Vol. 7, No. 6, 2006

Abstract: This paper explores the problem of optimal management of creativity to develop and mobilise employee creativity in more effective ways. Optimising creativity management presumes interventions for employee creativity development and the improvement of the work environment for creativity, which are most relevant to the specific organisation, its goals, objectives and resources. This paper identifies the main principles and problems of optimising creativity management, as well as cognitive blocks to such optimisation. This study also allocates specific functions of creativity management research and development management and innovation management to define where these functions overlap and can be coordinated. Optimising approaches to managing creativity indicate prospective directions both for theoretical investigations and practical techniques to manage employee creativity more systematically and methodically.

Online publication date: Sat, 07-Oct-2006

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