Mediating effect of student perceived value on student satisfaction in the Indonesian private higher education institutions
by Halimatussakdiah; M. Shabri Abd. Majid; Nasir Azis
International Journal of Management in Education (IJMIE), Vol. 14, No. 6, 2020

Abstract: Motivated by a recent global trend of increasingly competitive and commercial-oriented tertiary education institutions and within an atmosphere that now recognises university as a major services producer and students as the customers, this study attempts to explore the mediating effect of student perceived value on the influences of student perceived orientation and higher education image on student satisfaction in the private higher education in Aceh, Indonesia. 300 students from 109 private higher education institutions were chosen as the respondents of the study using the multi-stage sampling technique. Using the Structural Equation Modelling (SEM), the study documented that student perceived value was documented to mediate the effects of the student's perceived orientation and higher education image on student satisfaction. These findings implied that to further providing greater student satisfaction, the private higher education institutions should enhance the student perceived orientation and higher education image as well as the student perceived value.

Online publication date: Wed, 28-Oct-2020

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