Credit cards in a developing economy: a data mining approach
by Ankit Mehrotra; Reeti Agarwal
International Journal of Information and Decision Sciences (IJIDS), Vol. 12, No. 4, 2020

Abstract: Usage of credit cards has been witnessing an increase in recent years in India. The study was undertaken to comprehend the effect of the different demographic characteristics of the respondents on credit cards owned by them. Findings indicate that friends/family members are most influential in affecting customer's knowledge of credit card. It was seen that for pitching more than one credit card, the group of customers that should be targeted are those with low income and in the age group 46-60 years.

Online publication date: Tue, 20-Oct-2020

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